Interview with Theta State Float Center in Bangkok

Follow my other account, the Traveling Floater on Instagram and Facebook and read about what people have said about floating, float centers around the world and facts about floating or REST. 

 

If you find yourself in Bangkok and want to escape the hustle & bustle of the city, you can try the Tripadvisor 5-star-rated float center Theta State Float Center with two rooms and two pods in Bangkok. Co-owner and -founder Annile Alexander answered the Traveling Floater’s questions about floating and his center:

Where did you hear about floating first?

I first learned about floating from various health related Podcasts I listed to. One particular Podcast personality, Joe Rogan, actually owns a float tank and is often extolling the benefits to his guests on his show. One day I listened to a 3 hour episode featuring Hamilton Morris from Vice Magazine as they discussed a documentary on Sensory Deprivation he recently filmed, followed by another 3 hour episode with an actual float tank manufacturer. I felt like I learned so much about floating and I wanted to experience it for myself.

What made you decide to open your own floating business?

When I googled to find a float center in Bangkok and quickly realized that the closest opportunity for me to try floating would be to fly to Singapore, I immediately had the day dream “what if I opened the first float center here!”

What’s the best part about it?

That is a tie between the amazing and interesting people that I meet on a day to day basis from all over the world due to our high ranking on Trip Advisor and the fact that we are helping so many local Bangkokians manage stress, combat insomnia, train harder, complete projects on time and generally improve the quality of their lives by developing ‘floaters’ who use our tanks as a resource for optimal living.

How known is floatation therapy in your country?

Unfortunately we have the added challenge of creating the awareness in addition to promoting our business so we have our work cut out for us. We are finally making some strong inroads with the local community thanks to two years of educating the public on the benefits of floating and of course, word of mouth after serving over 5000 customers.

What is being done to make it more known – what do you do?

I form local partnerships within the health and wellness community so that people who train hard, eat well and practice some form of meditation, mindfulness or yoga will automatically receive a promotion and have easy access to us. I work closely with clients who are interested in utilizing sensory deprivation to overcome certain challenges or problems in their life and success stories tend to act as ‘float ambassadors’ for us; if one member of an organization finds that floating improves the quality of their life or provides a transformative experience for them, then they will tell their friends and colleagues. Our community has grown very organically.

How many tanks do you have?

We have 4 in total and we have 2 different models to meet the needs of all types of floaters in our community. We have two ‘Pod’ style tanks which most people find attractive due to their futuristic design, and 2 ‘Room’ style chambers, perfect for those with claustrophobia, injuries or who simply prefer more space.

What’s different/unique about your center?

Our center is also a lounge and a community center. It’s not uncommon for members or friends of the shop to stop by and hang out even when they do not have a float scheduled. We put a lot of emphasis on making people feel at home and welcomed and I personally think we do a great job, collectively as a team, consulting with our first time visitors to ensure they get the most out of the experience and all their questions and concerns are addressed before climbing in. I think our conversion rate must be high by industry standards- and by conversation rate, I mean converting a first time floater into a life long practitioner.

What makes people come to you?

Word of mouth. The ripple of awareness is spreading larger and further each week. I think almost every Expat in Bangkok has heard about us by now; they likely know somebody with 1-2 degrees of separation who have been here and when I introduce myself to people and they find out I am the ‘float guy’, I am often surprised by how eager they have been to give it a try for a while now. Holding either the #1 or #2 spot on Trip Advisor for the last 2 years has helped a lot as well. Lastly, our location is conveniently located in downtown Bangkok.

What’s a no-go for a floating center?

I do not like ‘get em’ in get em’ out’ float centers that cater more to turn over than to community building. I think we have an obligation, as industry pioneers, to provide thorough and meaningful consultation to our clients; floating must not be viewed as an ‘event based’ activity, people need to understand it is a practice and a part of the complex puzzle of wellness. You wouldn’t attend only one yoga class or go to the gym just one week and expect significant results; floating is another feather in the cap for health focused individuals seeking exponential growth in human performance.

 

Follow my other account, the Traveling Floater on Instagram and Facebook and read about what people have said about floating, float centers around the world and facts about floating or REST. 

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