Interview with Float Well in Wellington, NZ

Follow my other account, the Traveling Floater on Instagram and Facebook and read about what people have said about floating, float centers around the world and facts about floating or REST. 

 

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Sam and Kevin from Float Well in Wellington, NZ tell us all about floating and their center:

Where did you hear about floating first?
Like many, my partner Kevin & I first heard about floating through the Joe Rogan Experience podcast. We had been wanting to try floating for a few years when a float centre opened up in Auckland, which is over 600km away from where we live in Wellington. We flew up in their opening weeks and absolutely loved our first float – we couldn’t wait to come back for more!

What made you decide to open your own floating business?
Anytime we would travel up to Auckland for things like weddings or for work, we would add a float to our itinerary. We started discussing the possibility of opening a float centre in Wellington last year, as there was nothing here at the time. We also travelled to Canada to visit family, stopping in at four float centres to look around, ask questions and do a bit of research. The industry was so warm and forthcoming, it was the support we needed to take the leap to start our own! Also, we have always wanted to get out of the 9-to-5 lifestyle and this became an exciting and fulfilling way to pursue that. And boy, what a ride it has been!

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What’s the best part about it?
Hands down, the best part are the people! Seeing someone come out of their float, whether it’s their first time or their 100th float, with that look of bliss in their eyes… It’s an incredible experience to be able to share with people because each person’s float will be unique and each float will different than the last. There is a never-ending opportunity to be curious!

How known is floatation therapy in your country?
The first float centre in NZ opened in 1976 and there have been a few small commercial centres or private spaces freckled throughout New Zealand over the years. But floating is still a relatively new concept to most people. We find ourselves doing a lot of education and awareness building and it’s exciting to observe the industry in this growth period. More float centres are opening up around the country and most of the owners are in communication with one another to offer support and help spread the word!

What is being done to make it more known – what do you do?
We are trying to use a number of different methods to help inform more people about the endless benefits of floatation therapy. Social media is by far the most effective way of reaching out to people and to have people talk about floating with their friends. We have found that given how new floating is for most people, they almost need to hear/see a testimonial from a friend or someone they trust before “taking the plunge.” So word of mouth has been huge for us.
We have also attended events and expos, used radio, advertised in magazines and have established partnerships with other complementary services such as chiropractor and physiotherapy practices, gyms, yoga studios and more! Also, we recently started a float ambassador programme to encourage social influencers in Wellington to connect with and promote floating as a tool within their own communities.

How many tanks do you have?
We currently have two Dreampod float tanks. We have fit-out our space to eventually bring in two more float units in the future.

What’s different/unique about your center?
Our centre in located in an iconic 1920s building that holds many memories for people who grew up in the Wellington area. Most come in to our space saying they didn’t know that our floor had been redeveloped over the years. Despite being located in the heart of Wellington’s CBD, our little oasis is quiet and serene, tucked away from the hustle and bustle of the city. In our space we also offer massage and biodynamic craniosacral therapy as standalone or complementary add-on services.

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What makes people come to you?
As owners, we are hugely passionate about floating and its benefits. Until this year (2016) there were no float tanks in Wellington, but now there are five tanks between three centres. I think what distinguishes us is our genuine love for floating and desire to share the experience with as many people as possible. We want our floaters to know who we are and we want to get to know them – we offer a relaxing post-float lounge to have a cup of tea and debrief after their session as we want to learn why they are interested in floating and what their experiences are. From there, our floaters happily spread the word to the people in their own communities.

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What’s a No-go for a floating center?
As a young and growing industry, there are people who see starting a float centre as a “money-maker” and simply want to capitalise on the trend. What’s unfortunate about this is that this takes the heart out of the experience; instead of passion and authenticity, the interest is purely on getting more people through the door. This can harm the industry because if first-time floaters aren’t given the best information and experience possible, they may write off floating entirely after just one float.
We encourage people to see floating as a practice – just like meditation or the gym, it likely won’t have a profound life-changing effect after just one attempt. The benefits are cumulative and it takes dedication, curiosity and practice to get acquainted with the experience and explore its endless possibilities. In essence, we want float centre owners to love floating so much that it inspires them to want to share it with as many people as possible, so they then have the chance to enhance their own lives.

 

Follow my other account, the Traveling Floater on Instagram and Facebook and read about what people have said about floating, float centers around the world and facts about floating or REST. 

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